ML Strategies handles dispute between Viacom father and daughter

BOSTON: Viacom heir Shari Redstone is working with ML Strategies to manage communications surrounding her sudden public dispute with her father, Sumner Redstone.

BOSTON: Viacom heir Shari Redstone is working with ML Strategies to manage communications surrounding her sudden public dispute with her father, Sumner Redstone.

Nancy Sterling, ML's SVP of strategic communications, said that she has been representing Redstone for "several months."

"Right now I am representing her personally," Sterling said. "We are not seeking any media coverage on this issue, but I am managing the deluge of media coverage that comes in."

The public and personal spat began in mid-July between father Sumner, current chairman of Viacom, and daughter Shari, vice chairman of Viacom who was widely expected to succeed her father at the helm of the company.

"We would prefer to have none of this in the press," said Sterling, who acknowledged she had "no idea" how long coverage of the dispute will last.

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