Greening your pitch: Using media relations and Web 2.0 technologies in the era of sustainability

Companies are going green as never before, in both operations and products. As a result, business and consumer media are focusing on sustainability, from stories about lifestyle choices all the way to a corporation's strategy. This webcast will look into how coverage from traditional journalists and Web 2.0 advocates is helping to create a growing eco-consciousness.

Companies are going green as never before, in both operations and products. As a result, business and consumer media are focusing on sustainability, from stories about lifestyle choices all the way to a corporation's strategy. This webcast will look into how coverage from traditional journalists and Web 2.0 advocates is helping to create a growing eco-consciousness.

Panelists will explain how coverage of sustainability and green products and companies has evolved, as well as what's really making news in this area. Topics covered will include understanding real innovation in an area of constant change, how consumer information needs are changing, and the hottest stories in green today.

Featured speakers include Wendy Bounds, small-business editor, The Wall Street Journal; Seth Bauer, editorial director, National Geographic's The Green Guide; Michael Ekstract, founder and VP, Verdant Magazine; and Todd Woody, Green Wombat blogger and assistant managing editor, Business 2.0.

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