Mayer, Brown & ….Something?

It must be an ego blow to be told your name is coming off the company marquee to strengthen the brand. Yet an ongoing

It must be an ego blow to be told your name is coming off the company marquee to strengthen the brand. Yet an ongoing trend among top law firms is shortening the company name to give it a more memorable punch. The latest is Mayer, Brown, Rowe & Maw becoming, simply, Mayer Brown as of September 1. The firm's vice chairman says, "By adapting to become simply Mayer Brown, we see an opportunity to build a stronger and more defined brand in a fiercely competitive market."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.