Publicis acquires Phonevalley

PARIS: Publicis has acquired Paris-based Phonevalley, a European agency specializing in mobile marketing and communications. Phonevalley, with its presence in France, the UK, Spain, Germany, and Italy, will become the mobile marketing arm of Publicis Groupe Media. The company provides SMS, MMS, and other services for mobile communications. Phonevalley has been working with various networks of Publicis for several years. Alexandre Mars, the 32-year-old founder of Phonevalley, will become head of mobile, Publicis Groupe EMEA and continue to manage Phonevalley.

PARIS: Publicis has acquired Paris-based Phonevalley, a European agency specializing in mobile marketing and communications. Phonevalley, with its presence in France, the UK, Spain, Germany, and Italy, will become the mobile marketing arm of Publicis Groupe Media. The company provides SMS, MMS, and other services for mobile communications. Phonevalley has been working with various networks of Publicis for several years. Alexandre Mars, the 32-year-old founder of Phonevalley, will become head of mobile, Publicis Groupe EMEA and continue to manage Phonevalley.

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