NEW YORK: Former Worth Editor Matt Purdue has joined Peppercom as the strategic firm’s senior analyst. In the newly created role, Purdue will develop new consulting services to help clients understand and leverage the media and business trends that affect them. He will also provide editorial and other strategic counsel as a management supervisor. Before joining Peppercom, Purdue worked as a professional journalist for 20 years, most recently serving as interim editor and executive editor on the re-launch of Worth magazine and its Web site, Worth.com.
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