Technology and today's investment relations officer

Exhibitors at this week's NIRI conference, Introduction to Investor Relations, showcased the role that technology is playing in the profession.

Exhibitors at this week's NIRI conference, Introduction to Investor Relations, showcased the role that technology is playing in the profession.

Aesthetics are now taken into account when drafting annual reports. Design elements that further a company’s brand and tell the corporate story add value to the numbers and analysis that annual reports deliver.

Research is enhanced with technology that adds filtering and monitoring services, focuses on industry-specific information, and pinpoints shareholders and prospective investors.

PRWeek has reported on Sun Microsystems’ decision to distribute their quarterly earnings results themselves before using the wires, and it was mentioned at the conference. The newswires were there, talking up their services and, in a way, reiterating their relevance.

One speaker, Maureen Wolff-Reid, president of Sharon Merrill Associates, talked about the days when information passed hand-to-hand and slowly reached the public. Financial disclosure rules, increased communication with stakeholders, and the importance of corporate Web sites served as a reminder that, though we’ve come far, the Internet is still the most significant technology tool currently used by IR officers.

Technology’s progress is uninterrupted. The possibilities for next year’s exhibitions are endless.

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