Chinese FDA taps Ogilvy

BEIJING: The SFDA, the Chinese version of the Food and Drug Administration, has tapped Ogilvy to assist the beleaguered nation with its public image in the wake of recent toy recalls in the US. Scott Kronick, MD of Ogilvy China, said the agency is helping in an unpaid advisory role. Speaking to PRWeek UK, Kronick added that Martin Sorrell, CEO of Ogilvy holding company WPP Group, was ‘very supportive’ of the Chinese governments’ efforts to stop its image crisis from escalating. Kronick stated in an e-mail that Ogilvy has advised the Chinese to be transparent in the steps they are taking and to stop blaming the foreign media for the crisis.

BEIJING: The SFDA, the Chinese version of the Food and Drug Administration, has tapped Ogilvy to assist the beleaguered nation with its public image in the wake of recent toy recalls in the US. Scott Kronick, MD of Ogilvy China, said the agency is helping in an unpaid advisory role. Speaking to PRWeek UK, Kronick added that Martin Sorrell, CEO of Ogilvy holding company WPP Group, was ‘very supportive’ of the Chinese governments’ efforts to stop its image crisis from escalating. Kronick stated in an e-mail that Ogilvy has advised the Chinese to be transparent in the steps they are taking and to stop blaming the foreign media for the crisis.

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