Havas invests in Chalhoub for Middle East expansion

SURESNES, FRANCE: To extend its PR, media, and advertising interests in the Middle East, Havas said today it has formed a long-term "major venture" with the Chalhoub Group. This marks the global holding company’s first significant investment in the region. Previously, Paris-based Havas had operated in the Middle East only through affiliates and minority stakes. In fact, it had already been a minority shareholder in the Chalhoub Group, which specializes in communication, marketing, distribution, and retail of luxury beauty and fashion brands. According to Havas, the newly combined businesses will be grouped into two divisions: Euro RSCG and Havas Media. In the coming months, the company intends to launch Media Contacts and Euro RSCG 4D practices in the region, to better service clients’ digital needs.

SURESNES, FRANCE: To extend its PR, media, and advertising interests in the Middle East, Havas said today it has formed a long-term "major venture" with the Chalhoub Group. This marks the global holding company’s first significant investment in the region. Previously, Paris-based Havas had operated in the Middle East only through affiliates and minority stakes. In fact, it had already been a minority shareholder in the Chalhoub Group, which specializes in communication, marketing, distribution, and retail of luxury beauty and fashion brands. According to Havas, the newly combined businesses will be grouped into two divisions: Euro RSCG and Havas Media. In the coming months, the company intends to launch Media Contacts and Euro RSCG 4D practices in the region, to better service clients’ digital needs.

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