Eyebrows have also been raised about Ramsay's ubiquity in advertising campaigns. "I think that Gordon Ramsay is a fantastic chef who has very high standards in the kitchen. Unfortunately the same high standards don't always seem to apply to his choice of Ramsay-endorsed products and companies," wine writer Tim Atkin said.
"Think Walker's Crisps. Think Asda. Think BT. On the drink side, I don't know what he is doing promoting Gordon's, a mediocre, mass market gin, and I don't think he should have appeared in the window of Threshers off-licences puffing their wines. He gives the impression of being prepared to do almost anything for money."
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister
Already registered?Sign in
Join a growing community of PRWeek comms professionals today
- Read more articles each month
- Sign up for free specialised news bulletins