In the days leading up to Barry Bonds' historic, record setting, cheater-ific 756th home run, many baseball fans fantasized about catching the golden ball, and then tossing it back on the field in an act of defiance.
But then they realized, "Hey - that dirty ball is worth three-quarters-of-a-million bucks. That kind of money could do a lot of good for needy people such as myself."
Enter: a rich guy. Designer Marc Ecko bought the ball at auction for a cool $750,000. But instead of taking the typical rich-guy tack of mounting the souvenir in an attractive oaken case in his den and showing it off to his cigar-chomping buddies, Ecko decided to put the ball's future to a public vote.
Voters have three options from which to select: Donate it to the Baseball Hall of Fame; Brand it with an asterisk, then donate it to the Hall; or put the steroid-drenched wretch of a baseball on a rocket and blast it to the moon. (The public has until September 25 to vote at www.vote756.com.)
This, we have to admit, makes Ecko a national hero. Although his once-cool clothing label is now fodder for the discount bins at JC Penney, he will forever go down in history as the guy who (maybe) shot Barry Bonds' greatest achievement into the endless black void.
The stunt may never help him sell another hoodie, but it did goad Bonds into publicly calling him "stupid." And that, as purists know, is priceless.
PR Play Rating
3. On the right track