Meritus launches Promo+

SINGAPORE: Meritus has launched Promo+, a tool for measuring promotional impact in retail, FCMG, and CPG markets. Promo+ looks at the best promotion for specific brands, maintaining profitability with discounts, and the profitability of promotional activities. Meritus is a WPP/GroupM venture in partnership with Covansys Corp. Promo+ is available immediately.

SINGAPORE: Meritus has launched Promo+, a tool for measuring promotional impact in retail, FCMG, and CPG markets. Promo+ looks at the best promotion for specific brands, maintaining profitability with discounts, and the profitability of promotional activities. Meritus is a WPP/GroupM venture in partnership with Covansys Corp. Promo+ is available immediately.

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