Mindshare Interactive Campaigns renamed Virilion

WASHINGTON: Mindshare Interactive Campaigns has changed its named to Virilion, following a recent investment in the company from venture capital firm Enhanced Capital Partners. The name Virilion merges the Latin word for green, "viridis," with the word "lion," and refers to a stage in the mythological process of alchemy in which ordinary metal is turned into gold. Virilion, which did not provide details on the investment, said its new name is intended to reflect the company’s evolution over the past 10 years from a niche digital public affairs firm to a full-service interactive agency.

WASHINGTON: Mindshare Interactive Campaigns has changed its named to Virilion, following a recent investment in the company from venture capital firm Enhanced Capital Partners. The name Virilion merges the Latin word for green, "viridis," with the word "lion," and refers to a stage in the mythological process of alchemy in which ordinary metal is turned into gold. Virilion, which did not provide details on the investment, said its new name is intended to reflect the company’s evolution over the past 10 years from a niche digital public affairs firm to a full-service interactive agency.

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