NEW YORK: Omega US, a subsidiary of the Swatch Group, has named BNC (Bragman Nyman Cafarelli) its first-ever AOR.
The firm will lead communications efforts for the Omega US brand and manage all media relations for its watch and jewelry collection, including 2008 Olympic activities in Beijing. Omega has been the official timekeeper of 22 Olympic Games since 1932.
Joseph Assad, SVP/GM, BNC New York, will run the account. "[We want] to refine the [brand's] perception," he said, while raising awareness of its partnerships. Omega also hopes to buoy its position in the luxury-watch market.
"Omega has the pedigree and solid technology," he added. "It's a matter of positioning and solidifying [its] place alongside Rolex and other high-end brands."
Other BNC projects include press outreach for the 50th anniversary of the Speedmaster watch, and efforts for its partnership with SolarImpulse, a project to circumnavigate the Earth with a solar-powered aeroplane.
Assad could not disclose financials of the one-year contract.