GM prioritizes employee comms amid UAW strike

DETROIT: General Motors' PR team made internal communications a priority before and during the United Auto Workers two-day strike that ended last week, limiting external outreach as the two sides reached a decision.

DETROIT: General Motors' PR team made internal communications a priority before and during the United Auto Workers two-day strike that ended last week, limiting external outreach as the two sides reached a decision.

Tony Cervone, VP, communications for GM North America, said his team set up face-to-face discussions with staffers several months ago. Those meetings, he added, helped produce the relatively civil nature that accompanied the strike.

"There was a very concerted effort in talking to employees, not about negotiations, but about the reality of the competitive state of [GM]," he said. "[We] are moving more and more toward face-to-face and small-group-directed dialogue rather than a monologue."

GM received pre-strike counsel from both Hass MS&L and McGinn MS&L.

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