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Most Americans Say Green Advertising is “Just A Marketing Tactic”, per Ipsos Reid (MediaPost).

I would argue that all advertising is a marketing...

Most Americans Say Green Advertising is “Just A Marketing Tactic”, per Ipsos Reid (MediaPost).

I would argue that all advertising is a marketing tactic, but that would just be a pat answer. Clearly, not enough companies are demonstrating their commitment behind their communications.

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