Facebook gets personal with WOM ads

Mark Zuckerberg is again making the front pages with "social ads," enabling advertisers to get their message across and, according to Advertising Age, enabling consumers to endorse the brands and products they like.

Mark Zuckerberg is again making the front pages with "social ads," enabling advertisers to get their message across and, according to Advertising Age, enabling consumers to endorse the brands and products they like.

The New York Times calls the system a “twist on word of mouth marketing” and explains that the ads display peoples' profile pictures next to commercial messages that are shown to their friends about items they purchased or registered an opinion about.

Also:

According to the Wall Street Journal, Yahoo was exposed to criticism after a dramatic congressional hearing on the company's role in the imprisonment of dissidents in China.

The New York Post reports that Anne Balaban has taken over as the new publisher of Every Day with Rachel Ray, also getting the scoop on staffers that feel a bit neglected by Ms. Ray.

After a much delayed decision, the Bancroft family has chosen Natalie Bancroft, a 27-year-old opera singer living in Europe, to serve as the family's representative on the News Corp.'s board.

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