“Retailers should be very concerned about 60 percent of shoppers saying they will check the label or avoid toys from China, since most toys – especially at big box retailers – are made in China,” said Gloria Park Bartolone, vice president of Maritz Research’s retail group. “It’s possible for shoppers to change their minds and simply buy a toy from China, but many could become frustrated and look to alternative gifts or retailers.”
Maritz is a sales and marketing services company.
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