Leo Burnett to use new agency model

PARIS: Publicis Groupe confirmed that Leo Burnett is shifting to an open architecture organization beginning in the US in the first quarter of 2008. The model is intended to maximize on the exchange of assets between Leo Burnett, Starcom MediaVest, and Digitas. At the heart of the new model is The Insight Factory, which will be sourced from Leo Burnett and Arc, Digitas, and SMG. Jack Klues, chairman of Publicis Groupe Media will chair the new management board overseeing the model.

PARIS: Publicis Groupe confirmed that Leo Burnett is shifting to an open architecture organization beginning in the US in the first quarter of 2008. The model is intended to maximize on the exchange of assets between Leo Burnett, Starcom MediaVest, and Digitas. At the heart of the new model is The Insight Factory, which will be sourced from Leo Burnett and Arc, Digitas, and SMG. Jack Klues, chairman of Publicis Groupe Media will chair the new management board overseeing the model.

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