Burson and Haft join forces for branded content

LOS ANGELES: Burson-Marsteller and Haft Entertainment have partnered to create Allscreen Studio, a new unit dedicated to branded content. The unit will be led by Oscar- and Emmy-nominated producer Steven Haft, former chief strategy officer of AOL's Interactive Marketing group. According to Burson, Allscreen Studio will offer clients services including content development to meet branding and communications objectives, platform integration, and content production and distribution over traditional and digital media platforms. Additionally, the unit will develop, co-own, and distribute independent content to be licensed to sponsors.

LOS ANGELES: Burson-Marsteller and Haft Entertainment have partnered to create Allscreen Studio, a new unit dedicated to branded content. The unit will be led by Oscar- and Emmy-nominated producer Steven Haft, former chief strategy officer of AOL's Interactive Marketing group. According to Burson, Allscreen Studio will offer clients services including content development to meet branding and communications objectives, platform integration, and content production and distribution over traditional and digital media platforms. Additionally, the unit will develop, co-own, and distribute independent content to be licensed to sponsors.

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