Casas-Don returns to Burson as Latin American heathcare chair

MIAMI: Burson-Marsteller has appointed Rafael Casas-Don as chair of its healthcare practice for Latin America. In his new, Miami-based role, Casas-Don will provide strategic client counsel and work to grow the practice, as well as manage Burson's team of heathcare-focused PR professionals in Miami, Puerto Rico, Mexico, Argentina, Brazil, Chile, Colombia, Peru, and Venezuela. Casas-Don has more than 15 years of corporate reputation, media relations, marketing, and crisis management experience, most recently, as regional communications director for global pharmaceutical company Baxter International. Prior to Baxter, Casas-Don served as market leader for Burson-Marsteller Mexico and Puerto Rico.

MIAMI: Burson-Marsteller has appointed Rafael Casas-Don as chair of its healthcare practice for Latin America. In his new, Miami-based role, Casas-Don will provide strategic client counsel and work to grow the practice, as well as manage Burson's team of heathcare-focused PR professionals in Miami, Puerto Rico, Mexico, Argentina, Brazil, Chile, Colombia, Peru, and Venezuela. Casas-Don has more than 15 years of corporate reputation, media relations, marketing, and crisis management experience, most recently, as regional communications director for global pharmaceutical company Baxter International. Prior to Baxter, Casas-Don served as market leader for Burson-Marsteller Mexico and Puerto Rico.

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