Cassidy terminates deal with Pakistan

WASHINGTON: A recent $1.2-million, one-year contract between Cassidy & Associates and the embassy of Pakistan was abruptly terminated following the recent declaration of martial law in the country.

WASHINGTON: A recent $1.2-million, one-year contract between Cassidy & Associates and the embassy of Pakistan was abruptly terminated following the recent declaration of martial law in the country.

Tom Alexander, the firm's director of corporate communications declined to elaborate, but confirmed that the decision was related to a state of emergency declared by Pakistan President Pervez Musharraf, which triggered widespread riots and worldwide condemnation.

"Obviously the events in Pakistan ... were not anticipated when Cassidy & Associates agreed to represent the embassy of Pakistan," Alexander told PRWeek via e-mail. "With the utmost respect for Ambassador Durrani and his staff and all fairness to the situation, we thought it best to withdraw from the account as the dramatic changes in Pakistan impeded our effectiveness on their behalf."

Work was to have included preparation of briefing materials, speeches, talking points, correspondence, and other communications emphasizing supposed political, economic, and social changes under way in the country. Outreach was to include print, broadcast, and online forums.

Burson-Marsteller declined to comment on its ongoing work representing the main opposition party in Pakistan and former Prime Minister Benazir Bhutto, currently under house arrest.


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