In case you're already wondering about what presents to buy your daughter for Christmas, Disney has got something no matter how old she is. The Wall Street Journal ran a story today that talks about the success of their princess brands (ie Cinderella and Snow White) and their determination to extend the Disney offerings to those both younger and older than the three-to-six-year-old demographic they're currently targeting. I didn't really have dolls as a child ("They don't do anything," my mother would offer by way of an explanation for our Barbie-less house), so the attraction to them escapes me. But I know that, to reach tweens and teens, you have to be particularly savvy, so Disney has their work cut out for them.
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