Just In: Arbitron delays release of new rating system

Arbitron was recently caught in a controversy about its new radio-stations ratings technology, Portable People Meter (PPM), negatively impacting black and Latino-targeted stations.

Arbitron was recently caught in a controversy about its new radio-stations ratings technology, Portable People Meter (PPM), negatively impacting black and Latino-targeted stations. Late yesterday, the company said that they had problems getting enough people to use the PPM, leaving broadcasters to complain about unreliably small sample sizes. Now Arbitron is delaying the rollout of the PPM for the next three to nine months. The company claims the delay will ultimately pay off, because it will work out all the wrinkles and make a better product. Stock analysts are less enthused, and expect stock prices to plummet for the company.

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