Singer Associates lead effort to keep 49ers in San Francisco

SAN FRANCISCO: Singer Associates has won the media relations account to lead an initiative that hopes to keep the San Francisco 49ers in the city by the bay.

SAN FRANCISCO: Singer Associates has won the media relations account to lead an initiative that hopes to keep the San Francisco 49ers in the city by the bay. The firm's president, Sam Singer, used to handle PR for the football team, and will lead an effort to push across a June ballot initiative in San Francisco. The ballot will ask San Franciscans to vote on revitalizing Candlestick Park for mixed use—a revitalization project that could encourage the Niners to stay put.

"For the most part, we will be focusing on winning the hearts and minds of voters here in San Francisco," Singer said. The outreach will target San Francisco-based print media outlets, radio stations, and television stations. Additionally, the agency will help develop an electronic strategy that targets political bloggers, and socially-conscious spiritual online communities in the predominately African American neighborhoods that surround the stadium.

"The spiritual community plays a large role in the African-American vote in San Francisco," Singer added. "We are the most wired city in America, and we are going to use that fact to our advantage in this campaign."

The 49ers organization is seriously pondering a move to Santa Clara. According to a recent article in The San Francisco Chronicle, Sen. Dianne Feinstein (D-CA), former mayor Willie Brown, and Hunters Point-area Supervisor Sophie Maxwell have agreed to serve as co-chairs of the ballot campaign.

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