Da Vinci - your thoughts

The proverbial ink is still dry on the agreement, between Dell and WPP, to create super-agency Da Vinci. What are your thoughts about the...

The proverbial ink is still dry on the agreement, between Dell and WPP, to create super-agency Da Vinci. What are your thoughts about the move? Will it succeed or fail? Is it better for agencies, in general, and the PR discipline, specifically? Send in your thoughts.

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