PCAP shifts coverage into the political arena

Denver: A bipartisan group of scientists and former politicians has launched extensive outreach touting a full "climate action plan" for the next US president to implement in his or her first 100 days in office.

Denver: A bipartisan group of scientists and former politicians has launched extensive outreach touting a full "climate action plan" for the next US president to implement in his or her first 100 days in office.

LA-based Fraser Communications is managing outreach for the Presidential Climate Action Plan (PCAP), which officially launched December 4 with a news conference featuring PCAP advisory board co-chair, former Sen. Gary Hart (D-CO).

"We'll do a significant amount of what I call 'activist media outreach,' contacting not only reporters who cover the environment, but also reporters covering politics," said David Langness, VP of PR for Fraser. "We want the Tim Russerts of the world asking candidates, 'What's your position on PCAP?' We want to break out of solely environmental coverage and move into mainstream political coverage."

PCAP advisory board members include Pew Center on Global Climate Change chair (and prominent Republican) Theodore Roosevelt IV, National Wildlife Federation CEO Larry Schweiger, and former NOAA and NASA officials. To win endorsement and support by candidates from both parties, board members will orchestrate direct outreach to each campaign. They've already met with both the Sen. Bill Richardson (D-NM) and Sen. Barack Obama (D-IL) camps.

Langness said broad media outreach, public awareness, and influential support are key to PCAP's adoption by the next president. Its 300 recommendations include reducing US greenhouse gas emissions 30% by 2020 and achieving "carbon-neutrality" in all new buildings by 2030.

Based at the University of Colorado Denver School of Public Affairs, PCAP is now seeking public input, with drafts of the plan available at www.climateactionproject.com.

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