New Balance launches agency search

BOSTON: New Balance has retained SelectResources International (SRI) to assist in the search for a new agency to handle its national PR activities. New Balance is seeking a New York City-based agency capable of developing break-through communications to the brand’s key customer segments. The athletic company currently uses two PR firms: Regan Communications for its regional media activities, and Dan Klores Associates for its corporate brand, and product placement activities outside of Boston. Though both agencies will continue in their current responsibilities, Dan Klores Associates has been invited to participate in this search.

BOSTON: New Balance has retained SelectResources International (SRI) to assist in the search for a new agency to handle its national PR activities. New Balance is seeking a New York City-based agency capable of developing break-through communications to the brand’s key customer segments. The athletic company currently uses two PR firms: Regan Communications for its regional media activities, and Dan Klores Associates for its corporate brand, and product placement activities outside of Boston. Though both agencies will continue in their current responsibilities, Dan Klores Associates has been invited to participate in this search.

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