Dell chooses head of 'Da Vinci'

PRWeek's cover story focused on Dell choosing WPP for the $4.5 billion task of creating the integrated agency, 'Da Vinci.'Adage reports that Y&R chief marketing officer Mitch Caplan has been tapped to serve as acting CEO for the WPP Group transition team that will guide the creation of the 'Da Vinci' agency.

PRWeek's cover story focused on Dell choosing WPP for the $4.5 billion task of creating the integrated agency, ‘Da Vinci.' Adage reports that Y&R chief marketing officer Mitch Caplan has been tapped to serve as acting CEO for the WPP Group transition team that will guide the creation of the ‘Da Vinci' agency. Mr. Caplan joined Y&R in May as CMO in charge of new-business development for North America.

"Also sitting at the head of that team will be retired 40-year WPP veteran Bob Berenson, who has been named chairman of a group that will create a new agency of more than 1,000 staffers to handle a wide range of marketing services for the computer maker by March 1."

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