Martha pulls the plug on Blueprint

Martha Stewart's lifestyle magazine, Blueprint, will cease publication as a stand-alone title after the January/February 2008 issue. Instead, it will be folded into the highly...

Martha Stewart's lifestyle magazine, Blueprint, will cease publication as a stand-alone title after the January/February 2008 issue. Instead, it will be folded into the highly successful Martha Stewart Weddings as special interest issues for the home category. The Blueprint blog, Bluelines, will continue to exist, and digital content from Blueprint is expected to grow across the MSLO Web sites.

Jobs will be cut, but the company is reassigning some staff to work on new and existing projects.

According to the New York Post, the magazine had cost the company $10 million during its short, unsuccessful run.

And WWD.com reports that in the midst of folding Blueprint, Martha has another project up her sleeve: a magazine aimed at older readers, with the working title, M.

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