5 terms we didn't hear before '07

1 Sandwich generation
Baby Boomers juggling the often conflicting responsibilities of supporting teenage or adult children and aging parents. Call it "grilled stress on rye, heavy on the pickles."

2 Lifecasting
This self-indulgent amalgamation of 24/7 streaming video, social networking, Twittering, and GPS-tagged texting gives everyone the chance to play reality star.

3 "Pro-social"
An academic-lexicon staple, this all-purpose adjective has now been adopted by networks including MTV, TV Land, and BET as shorthand for "good corporate citizen; gives back
to society."

4 Churchonomics
From community sanctuaries to megachurches, religious leaders across the US are moonlighting as word-of-mouth marketers for faith-friendly movies, books, and products.

5 Semantic Web
Also known as Web 3.0 (or the "pedantic Web"), this next-evolution of the WWW merges records into a global database, allowing for computers to find and integrate information more easily. Whoever can explain it gets a prize.

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