ACS' focus on minority cancer care

The American Cancer Society (ACS) is revamping its outreach efforts focused on minority groups as the nonprofit readies itself for National Minority Cancer Awareness Week in April.

NEW YORK: The American Cancer Society (ACS) is revamping its outreach efforts focused on minority groups as the nonprofit readies itself for National Minority Cancer Awareness Week in April.

A study, released last week by the ACS, highlighted inferior cancer treatment received by minorities. The ASC hopes to raise awareness about the need for better access to information about the disease as well as prevention, screening, and treatment within the minority community, said Busola Afolabi, the ACS' media relations manager.

The ACS will highlight the launch of a new online tool that allows users to submit personal information and receive a list of cancer tests to be considered by a doctor.

In addition to outreach within the communities, the group plans to mark the week-long initiative with a conference on cancer disparities that will feature Jesse Jackson as keynote speaker.

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