Fearnet retains Dan Klores Communications

NEW YORK: FEARnet, a horror destination site, has retained Dan Klores Communications to create brand awareness across pop culture media for the network in the first half of 2008. DKC will then build upon the initial six-month campaign to heighten the profile of the multi-platform media property by continuing to generate mainstream consumer buzz across print, broadcast, and internet outlets. FEARnet cited DKC’s track record of earning key media coverage as well as its expertise within the pop culture landscape in making the decision to retain the agency.

NEW YORK: FEARnet, a horror destination site, has retained Dan Klores Communications to create brand awareness across pop culture media for the network in the first half of 2008. DKC will then build upon the initial six-month campaign to heighten the profile of the multi-platform media property by continuing to generate mainstream consumer buzz across print, broadcast, and internet outlets. FEARnet cited DKC’s track record of earning key media coverage as well as its expertise within the pop culture landscape in making the decision to retain the agency.

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