Big Think works with Freud

NEW YORK: Big Think, an online video site pitching itself as "YouTube for ideas," is working with Freud Communications to set it apart from the crowded startup market.

NEW YORK: Big Think, an online video site pitching itself as "YouTube for ideas," is working with Freud Communications to set it apart from the crowded startup market.

Big Think, which launched January 7, lets users browse interviews with experts on issues that range from politics and science to faith and religion. Users can upload text or video content in response to the debates or to spur new discussions.

There are plans to expand the site into a social network.

Peter Hopkins, cofounder of the company, said the Web site targets the intellectually curious, rather than a specific age bracket.

"It is not so much a demographic, but a psychographic that we are going after," he said, adding that the site targets a large cross-section of thinkers.

"The big message is that we are trying to create higher-minded media," Hopkins noted, "and to challenge yourself to think a little while you consume your media."

Media relations have focused on tech bloggers and the business press. So far it has earned mentions in Tech Crunch and The New York Times. Other efforts include word-of-mouth marketing.

Hopkins said Big Think's ultimate branding is about its goals.

"And can we do this?" he asked. "A higher-minded media that isn't preachy and annoying?"

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