Globes' halt impacts PR

HOLLYWOOD: The cancellation of the 65th Annual Golden Globe Awards due to the Writer's Guild of America strike has erased a major celebrity-seeding and product-placement opportunity from the awards-season calendar.

HOLLYWOOD: The cancellation of the 65th Annual Golden Globe Awards due to the Writer's Guild of America strike has erased a major celebrity-seeding and product-placement opportunity from the awards-season calendar.

Without the show, PR agencies have lost the opportunity to showcase their clients' brands in swag bags and at high-profile brand-sponsored parties taking place before and after the awards.

Danielle Capogrosso, director of entertainment and marketing at Matter Entertainment, an Edelman Entertainment company, said the cancellation's impact is major.

"This is a big blow because of so many people involved," she said. "With the [Globes'] cancellation comes the cancellation of the consumer side - the after parties and the associated giving that [occurs] the day before and the day after."

Ronn Torrossian, CEO of 5W Public Relations, said that while many industries, like the fashion sector, will take a hit, there is the chance for agencies to find opportunities at other shows.

"Business is going to be made up in other places," he noted. "Clients are going to spend that money elsewhere, whether it's the Emmys or the MTV Awards. PR firms should be fine because that money is going to be reallocated."

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