Aspen Marketing acquires Experiencia, changes name

WEST CHICAGO, IL: Aspen Marketing has acquired Experiencia, a Chicago-based Hispanic agency specializing in experiential and promotional marketing. The acquisition expands Aspen's multicultural marketing capabilities and, effective January 14, the firm will be renamed Aspen Latino. This is the third acquisition by Aspen in six months: the first was Townsend Agency, a digital and relationship marketing firm, in July 2007, then Newgen Results Corporation, a nationwide provider of integrated CRM solutions in October.

WEST CHICAGO, IL: Aspen Marketing has acquired Experiencia, a Chicago-based Hispanic agency specializing in experiential and promotional marketing. The acquisition expands Aspen's multicultural marketing capabilities and, effective January 14, the firm will be renamed Aspen Latino. This is the third acquisition by Aspen in six months: the first was Townsend Agency, a digital and relationship marketing firm, in July 2007, then Newgen Results Corporation, a nationwide provider of integrated CRM solutions in October.

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