US? Where's that?

It seems that New York City is the only blurb on the map above South America and below Canada for jean-scouring, culture-hungry foreigners. No, this...

It seems that New York City is the only blurb on the map above South America and below Canada for jean-scouring, culture-hungry foreigners. No, this is not a geography lesson, but a reaction to the New York Times story covering the US’s lag behind other large industrialized countries in promoting its “beaches, museums, mountains and shopping malls.”

Unlike those countries, the US doesn’t have a central tourism promotion agency, which comes as a bit of a shock considering a drop in foreign visitors since 9/11 – due to a lack of marketing, according to industry experts - and the current esteem in which other nations hold the US. The Travel Industry Association in Washington is lobbying for legislation that would create such an organization. Congress has not yet acted on the proposal, but lawmakers provided $4 million for a Web site to be set up in March.

Meanwhile, Arnold Schwartzeneger is putting muscle behind, and literally on, a global ad campaign to attract foreign visitors to CA; New York is continuing its campaign efforts to perpetuate its growing number of foreigners; and Vegas is considering airing its current US ad in Canada and Mexico.

Come on US, it’s time to work out. You could learn a lot from Arnold.

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