Happy Meal haters end 'food prize' program

McDonalds has decided to end its "food prize" program, using report cards to promote free Happy Meals as rewards for Seminole County, FL elementary students with good grades.

McDonalds has decided to end its “food prize” program, using report cards to promote free Happy Meals as rewards for Seminole County, FL elementary students with good grades. When a parent recently complained about it to an activist organization, the Campaign for a Commercial-Free Childhood, the sponsorship grabbed national and international attention amid controversy over the obesity and junk food diets, reports The New York Times.

The Consumerist writes that critics charged McDonalds with “seeking a backdoor way to infiltrate kid's minds after agreeing, amidst the obesity epidemic furor, to stop all advertising aimed at children under 12.”

Sounds like the Happy Meal haters could also be lobbyists against the tobacco industry…

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