Business media more trusted than government

NEW YORK: Results from this year's Edelman Trust Barometer show that trust in business is higher than trust in government in 14 of 18 countries. In the US, the divide was the largest in the study's nine-year history with 58% saying they trust business to do the right thing and only 39% saying the same for government. The gap is also wide in India, Mexico, Poland, and other developing nations. For the first time, 25-to-34-year-old "opinion elites" were studied and, all over the world, they said they trusted business more than government. And trust in the media is at a high with numbers rising in the UK, Germany, the US, Canada, Japan, South Korea, and India. The gains can be attributed to the proliferation of social media, especially in BRIC countries. Other findings include: Business magazines are the most trusted source of information (57% of respondents); financial and healthcare specialists and "a person like me" (over 50% and 58% respectively) are the most trusted sources of information; American brands like McDonald's continue to suffer overseas; and only 20% of respondents trust corporate or product advertising.

NEW YORK: Results from this year's Edelman Trust Barometer show that trust in business is higher than trust in government in 14 of 18 countries. In the US, the divide was the largest in the study's nine-year history with 58% saying they trust business to do the right thing and only 39% saying the same for government. The gap is also wide in India, Mexico, Poland, and other developing nations. For the first time, 25-to-34-year-old "opinion elites" were studied and, all over the world, they said they trusted business more than government. And trust in the media is at a high with numbers rising in the UK, Germany, the US, Canada, Japan, South Korea, and India. The gains can be attributed to the proliferation of social media, especially in BRIC countries. Other findings include: Business magazines are the most trusted source of information (57% of respondents); financial and healthcare specialists and "a person like me" (over 50% and 58% respectively) are the most trusted sources of information; American brands like McDonald's continue to suffer overseas; and only 20% of respondents trust corporate or product advertising.

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