Technology rules this year's auto shows

PRWeek's recently covered GM's marketing push for OnStar technology at the 2008 North American International Auto show in Detroit. The Detroit show began on January 19 and will come to a close on Sunday.

PRWeek's recently covered GM's marketing push for OnStar technology at the 2008 North American International Auto show in Detroit. The Detroit show began on January 19 and will come to a close on Sunday.

The New York Time's coverage of the event reports that telematic technologies, or two-way mobile communications and global positioning data like OnStar, have continued to be a hit among GM vehicles. Talk of new concept cars with automotive technologies like E85 ethanol and high-power lithium-ion batteries are still in development, while existing interior technologies like OnStar, XM Satellite radio, and Sirius remain the stars of the show.

Mike Celentino, chief engineer of the Lincoln MKS, told the Times that the helpful interior technologies are the key to designing a popular vehicle. “Technology is great, but if it has a purpose that connects with their life, then – bang! – you've got a home run,” he said.

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Hewlett-Packard announced the launch of two new energy-efficient busines desktop PCs that include a variety of environmental features that can help businesses save on energy costs and reduce the environmental impact of their technology. Hewlett-Packard has recently selected Eldelman to handle the majority of communications for its personal systems group (PSG), as last week's issue of PRWeek reported.

The United Negro College Fund (UNCF), which recently unveiled a new logo, will be hosting a television event, on more than 40 network stations, including WGN Superstation and BET, to honor singer William “Smokey” Robinson on January 26 and 27. The tribute marks the 29th year of UNCF's annual television special, An Evening of Stars.

Blu-ray continues to lead the DVD market. The latest data from Nielson VideoScan shows that Blu-ray disc sales accounted for 83% of the high definition market this week. As PRWeek reported, Warner Bros. recently announced its decision to withdraw its support of Toshiba's HD DVD format, giving Sony's Blu-ray discs a major advantage for market sales.

The AAA public awareness campaign to promote the importance of car safety seats covered in last week's issue of PRWeek consisted of a number of events nationwide. One event held in Bellevue, WA, called the AAA Car Seat Bounty Program, offered a $5 bounty for anyone who turned in an unsafe car seat model. The program runs through the month of January.

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