I'm on the IR team at my firm, but I want to better grasp other comms areas. How do I achieve this?

PR pros sometimes focus on one area that is identified as their core strength within a specific communications practice, such as IR, product communications, media relations, or research.

PR pros sometimes focus on one area that is identified as their core strength within a specific communications practice, such as IR, product communications, media relations, or research.

However, it is essential for the growth of junior- and mid-level staffers to gain a holistic view of a business rather than one facet. Not only will this benefit the professional, it will also benefit clients.

If you are interested in expanding your experiences, here are four quick tips that will help you do so.

First, talk to your colleagues about what they are working on and identify areas where you can jump in and help.

Second, participate in brainstorms and planning sessions that may be outside your core strength.

Third, volunteer to participate in new-business pitches or identify ways to incorporate other communications practices into existing accounts. This will help you obtain a better understanding of the tools and approaches of that practice.

Finally, be vocal. Communicate your goals and interest in professional growth to your supervisor.

Susan Neath is account supervisor at Porter Novelli.

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