Bloggers find retailer's snub off-target

Target's practice of participating only with "publications that reach [their] core guest," has touched, offended, and spread throughout the blogosphere, reports The New York Times.

Target's practice of participating only with “publications that reach [its] core guest,” has touched, offended, and spread throughout the blogosphere, reports The New York Times. When Amy Jussel, founder of ShapingYouth.org., complained to Target about the depiction of a woman in a new ad campaign, the retailer responded that they were unable to respond to the inquiry because they do not participate with nontraditional media outlets.

Jussel, as well as others in the arena, took it personally, lamenting Target's stance that apparently “bloggers don't count.”

The Deets is one of many blogs highlighting and reinforcing Jussel's concern. “While [Target's] brand is clearly phenomenal, things like this chip away at their mystique in a world where everyone - not just mainstream media - is a publisher.”

While Target does not plan on changing the ad that sparked the blog snub, Amy von Walter, spokeswoman for Target, said that Target “may review the policy and adjust it.”

Maybe the Target-rebuffed trade mags can help Jussel's cause by feigning a similar emotion from being slighted…

Also:

IAC chairman Barry Diller may bring in possible buyers for his new spin-off companies, including Ticketmaster, LendingTree, Interval International, and HSN home-shopping cable network.

The Huffington Post interviews Mario Batali about the impact of his personal style on his overall image and brand.

Philippe Starck is still moping about the Royalton hotel lobby re-design.

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