Subway cries foul over video ad contest

Quiznos has been accused of making false claims, in its effort to generate publicity from a competitive advertising initiative. Subway sued the toasted sandwich chain, and partner iFilm, over a homemade commercial contest urging consumers to submit videos that "depict Quiznos sandwiches as 'superior' to Subway's," reports The New York Times.

Quiznos has been accused of making false claims, in its effort to generate publicity from a competitive advertising initiative. Subway sued the toasted sandwich chain, and partner iFilm, over a homemade commercial contest urging consumers to submit videos that “depict Quiznos sandwiches as ‘superior' to Subway's,” reports The New York Times.

Quiznos' lawyer responded by saying they had no involvement in the creative aspects of the consumer videos, invoking a deeper issue of using the consumer as a scapegoat. Ad execs tell the Times that if Quiznos is held liable for user-generated content, it could be the end for these types of contests.

Some of the submitted videos are currently on YouTube, including one where a wife arrives home with a Quiznos sandwich for her husband and a Subway sandwich for her dog.

Also:

Turkey reinstated access to YouTube on Thursday, six days after legally banning it for clips that insulted Ataturk, the country's founder. According to the International Herald Tribune, it's illegal to insult Ataturk in Turkey. The country also banned YouTube last March until the site removed similarly irreverent videos. This type of government censorship is not unique to Turkey. IHT cites similar YouTube bans in Morocco and Thailand.

IHT also highlights a Reuters report that YouTube, currently available only by phone on the Apple iPhone and Helio devices, plans to open its services to millions of other phones that use high-speed wireless links.

According to WWD, this year's New York fashion week could be flooded with celebs looking to boost their profiles during the drab Writers' strike, and maybe make a few extra bucks from an ad campaign.

Kathy Griffin, scheduled to appear on The View, was banned by Barbara Walters at the last minute.



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