News Corp finds loophole for Fox Business-WSJ synergy

News Corp. may have found a loophole in the Wall Street Journal/GE CNBC contract, which gives the network exclusive rights to the Journal's talent through 2012.

News Corp. may have found a loophole in the Wall Street Journal/GE CNBC contract, which gives the network exclusive rights to the Journal's talent through 2012. The contract also disables News Corp.'s Fox Business Network from such rights, reports the Silicon Alley Insider. As part of the team that helped integrate the contract between the Journal and CNBC, Fox Business EVP Kevin McGee found that Fox Business can use the talent with restrictions, including regularly scheduled, branded segments. He added, “There is a carve-out for non-business news and breaking news.”

Portfolio's Mixed Media writer, Jeff Bercovici, explains that WSJ talent could provide the network's slow ratings start with a boost in credibility and name-recognition.

Also:

RFD-TV, the cable channel that picked up Don Imus' show after he was fired from CBS, signed an affiliation agreement with Comcast that will now enable it to consider the show for TV.

Mobile porn has been slow to take off in North America, as carriers have been cautious not to offend religious and political groups. However, the LA Times highlights analysts' predictions that phone companies might relax these rules by 2009.

CBS ends The Montel Williams Show's 17-year reign.

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