I realize that internships are a great first foray into PR. What traits must I exhibit to land such a role?

This is the question I hear most often, other than "Is it a paid intern- ship?" If you're not asking it, you should.

This is the question I hear most often, other than "Is it a paid intern- ship?" If you're not asking it, you should.

I receive resumes from students all over the US. The best candidates are pursuing degrees in communications, PR, journalism, or marketing, and possess some sort of relevant experience. But a snappy resume isn't enough. You will need to ace the interview, as well.

In PR, it's important that you write well. By bringing your best writing samples, it helps to showcase your writing skills. Also, I suggest that you come prepared for an impromptu writing test, as some firms might ask you to take one.

Maintaining a positive attitude, smiling, and asking smart questions will also help the HR person see that you are an engaging and confident individual. Think about how you can come off as a self-starter. You might want to begin by providing examples that highlight your ability to take the initiative.

And, most importantly, remember to communicate clearly. After all, in PR, that is the name of the game.

Aimee Steel is VP at Levick Strategic Communications.

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