SUPER BOWL!

I planned to write a media analysis on the obvious single-copy newsstand sales bump papers receive when the local team wins. However, no one had...

I planned to write a media analysis on the obvious single-copy newsstand sales bump papers receive when the local team wins. However, no one had finalized figures by the time I wanted to file. So, instead, I'm writing specifically about the Record (Bergen County), which had the foresight to send fake covers to the Giants to hold up to the cameras when they won. Which they did!

I hate wasting prose, so here are some excerpts from the media analysis that never would be.

Major news events are now generally measured in hits, not newsstand sales, as the public becomes more hardwired to receive news online. Our culture’s news dissemination abilities have advanced so quickly that it seems quaint and ancient that, as little as ten years ago, most people received written news for pressing events on a daily basis. As such, the media can’t depend on all large news events to increase their single-copy newsstand sales as they used to.

That is, except when it comes to sporting events like the Super Bowl. Less information source than keepsake, the newspaper celebrating the local Super Bowl champs provides both a short-term economical boost, and gives even the smallest local paper enhanced visibility as broadcasts around the country hold up the cover as a testament to the new Super Bowl champions.

Local papers The New York Post, Newsday, and The New York Daily News all had celebratory covers on Monday, the type fans would likely keep as souvenirs. INSERT FIGURES HERE.



Well, I hope to update you on any figures I might receive.

 

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