Lopez Negrete wins Gruma business

HOUSTON: Gruma, a tortilla and corn masa flour manufacturer, has selected Lopez Negrete Communications as its AOR. PR efforts for the company's primary brands -- Maseca and Guerrero -- include wellness and nutritional education initiatives, community and media relations support, grassroots efforts, crisis communications for both Maseca and Guerrero, and business-to-business outreach for Maseca.

HOUSTON: Gruma, a tortilla and corn masa flour manufacturer, has selected Lopez Negrete Communications as its AOR. PR efforts for the company's primary brands -- Maseca and Guerrero -- include wellness and nutritional education initiatives, community and media relations support, grassroots efforts, crisis communications for both Maseca and Guerrero, and business-to-business outreach for Maseca.

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