Sun extends Bite alliance

SAN FRANCISCO and SANTA CLARA, CA: Sun Microsystems has extended its contract with Bite Communications in the US and EMEA, while simultaneously conducting an open review for its corporate PR work.

SAN FRANCISCO and SANTA CLARA, CA: Sun Microsystems has extended its contract with Bite Communications in the US and EMEA, while simultaneously conducting an open review for its corporate PR work.

"We have extended the contract rather than conducting another review based on the strength of Bite's work and our relationship," said Karen Kahn, VP, global communications at Sun, in an e-mail.

Bite's five-year contract, which is valued at about $10 million annually, includes work with product PR, industry analyst relations, and special projects.

"Sun's broad strategy is to become the definitive open-source company," said Tony Hynes, Bite SVP. "It's positioning [itself] as the vendor of choice for the next wave of the information economy."

Hynes cited Sun's MySQL acquisition and its launch of SPARC, an open-sourced processor technology, as testaments to this position.

For its corporate review, Sun was prompted by its shift from executive to corporate communications. The contract is valued at about $2 million per year. MWW, the current contract holder, is taking part; Sun says it has received eight RFIs.

"Our corporate work has changed over our three-year contract," wrote Kahn. "This is a good time to... look at other options."

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