WHO touts global antismoking campaign

The World Health Organization and Bloomberg are pushing a global anti-smoking campaign called MPOWER. A Bloomberg Philanthropies-financed report outlines six strategies - beginning with each letter in MPOWER - to fight the tobacco industry and enhance the WHO's reputation as the industry's greatest enemy.

The World Health Organization and Bloomberg are pushing a global anti-smoking campaign called MPOWER. A Bloomberg Philanthropies-financed report outlines six strategies – beginning with each letter in MPOWER - to fight the tobacco industry and enhance the WHO's reputation as the industry's greatest enemy. According to the New York Times, it's the first report to compile global data on the number of tobacco smokers/chewers in each country, how much they pay in tobacco taxes, and how antismoking efforts are faring, the Times adds.

Strangely, a statement by Mayor Bloomberg explaining that the report would grade countries annually contradicted statements by WHO officials that countries would not be graded. The Times adds that the report was presented like a campaign for menthol cigarettes, “to catch the eyes of health and finance ministers in poor countries.”

According to The Washington Post, WHO is avoiding the scare tactic in favor of the theme "fresh and alive." Press materials came with a box that looks like a pack of cigarettes and contains a pad and pens describing the elements of the campaign.

Also:

Social networking sites defend their safety tactics as a CBS 5 report aims to prove that gangs are using the sites for recruitment.

EU regulators are investigating Microsoft's software file format as an “international standard.”

Ebay sellers are protesting the site's rule changes. Gawker says, “The strikers really are betting their livelihoods,” but the passionate strikers are not the top sellers and don't have a chance.

The Daily News is launching a gossip column, "Full Disclosure With Jo Piazza," on Sunday.

Jack of all trades Jay-z is working with entrepreneur Steve Stoute to open Translation Advertising in New York City, which will focus on multicultural marketing.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.