Edelman launches Boomer Insights Generation Group

NEW YORK: Edelman has launched its Boomer Insights Generation Group which will focus its efforts on the boomer audience, defined as those born between 1946 and 1964. The group will target boomer influencers, or bull's eye boomers, self-identified in the StrategyOne/Edelman Boomer Insights & Implications Study, which surveyed 1,320 adults ages 43 to 64 during July 2007. The group was founded by Edelman EVP Jody Quinn. It will be managed by Quinn and Marilynn Mobley, an Edelman SVP based in Atlanta. StrategyOne President Laurence Evans is leading the boomer research team.

NEW YORK: Edelman has launched its Boomer Insights Generation Group which will focus its efforts on the boomer audience, defined as those born between 1946 and 1964. The group will target boomer influencers, or bull's eye boomers, self-identified in the StrategyOne/Edelman Boomer Insights & Implications Study, which surveyed 1,320 adults ages 43 to 64 during July 2007. The group was founded by Edelman EVP Jody Quinn. It will be managed by Quinn and Marilynn Mobley, an Edelman SVP based in Atlanta. StrategyOne President Laurence Evans is leading the boomer research team.

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