Publicis acquires La Vie Est Belle

PARIS: Publicis Groupe has acquired La Vie Est Belle, a Paris-based communications firm. The agency will merge with another agency, Paname, and become part of Publicis France. Founder Eric Salomon and Mylene Barrebi will become chairman of Publicis Full Player and CEO, respectively. Both will report to Phillipe Lentschener, CEO of Publicis France.

PARIS: Publicis Groupe has acquired La Vie Est Belle, a Paris-based communications firm. The agency will merge with another agency, Paname, and become part of Publicis France. Founder Eric Salomon and Mylene Barrebi will become chairman of Publicis Full Player and CEO, respectively. Both will report to Phillipe Lentschener, CEO of Publicis France.

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